The growing focus on global warming has spurred interest in fuel sources that look for answers beyond the damaging world of petrochemicals. Dr. Michael Boot, CEO of Vertoro, appears on Worldwide Business with kathy ireland® to discuss his company’s production of crude lignin oil, a bio-oil made from paper waste that looks like fossil oils but is actually a far more environmentally friendly and sustainable alternative.

Vertoro uses a technology that harnesses lignin, a complex polymer found in trees that’s unusable during paper production, to create char and crude lignin oil (CLO). By collecting lignin and transforming it into everything from fertilizer to chemical feedstock, Vertoro is reducing global reliance on fossil fuels and giving businesses a new way to reduce their carbon footprint and harness the hidden power of paper pulp to create a universal biofuel that has the potential to revolutionize everything from transportation to energy generation.