Historically, sunless tanning has a somewhat sketchy reputation due to subpar products leaving users with streaky, orange-hued skin. Sunless, Inc. is the global industry leader in healthy spray tanning and the power behind the #1 rated spray tan brands – Mystic Tan®, VersaSpa®, and, of course, Norvell®. Norvell® has revolutionized the industry with a formula that provides a more natural-looking tan for a perfect sun-kissed result. Since its founding in 1983, the brand has been the recognized leader in handheld spray tanning, performing over 6 million spray tans per year, delivered in over 7,000 salons worldwide, and rated #1 by professional spray tan artists. Norvell® CEO Susan Copperman appears on Worldwide Business with kathy ireland® to share insight into her company’s highly rated product line that’s changing how stylists, salon owners and consumers view sunless tanning.
Norvell® offers self-tanning products for retail distribution as well as airbrush spray tanning equipment and even a spray tanning certification program. This comprehensive approach gives entrepreneurs in the salon and health and wellness industries exponentially more opportunities to draw in customers and give their clientele technician-created custom color paired with take-home products to extend and protect that glow. The company founded award winning Norvell University to provide training, education and business-building instruction for new and experienced artists. Training more than 15,000 professionals in over 15 countries, the University offers live and online training options.Spray tans offer a safe, effective way to create a healthy, bronzed glow without potentially dangerous sun exposure and also empower salons interested in expanding their service menus and boosting revenue.