Cold-water therapy may be the hottest thing in athletic recovery, but facilitating the use of this trending therapeutic technique isn’t always practical. Until now. Cold Daddy CEO, Hobby Howell appears on Worldwide Business with kathy ireland® to share the inspiration behind and use of a smartly designed cold water immersion bath that makes working out and recovering easier than ever.

Cold therapy is associated with a lot of off-the-field wins but it also comes with a number of hassles related to workability. Trainers have to source ice, haul it and ensure tanks are ready to go at precisely the right time. Cold Daddy changes the game by introducing a trio of variously sized chiller models that require just three steps: fill the tub with water, turn it on and get ready to sink into perfectly cool water that maintains temperature as long as necessary — no ice, tedious monitoring or sweat equity required.