Groundbreaking company, California Natural Color, has the distinction of being one of the world’s largest suppliers of natural colors, turning everything from purple sweet potatoes to black carrots into vivid hues used to create a captivating array of edibles. Catch a glimpse not only at how industry leaders currently make grocery store items more appealing, but also how we can continue to get away from synthetic colorings in the future and create more interesting, healthier product solutions for a wide range of forward-thinking brands.
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